Experience contemporary urban living at Serif, a sophisticated 12-story condominium community located in San Francisco’s revitalized Mid-Market neighborhood. Situated at 960 Market Street, San Francisco, CA 94102, Serif offers 242 thoughtfully designed residential units ranging from studios to spacious two-bedroom layouts. Built in 2021, this architectural landmark represents the transformation of San Francisco’s Market Street corridor with innovative design and premium amenities for downtown living.
Serif showcases distinctive modern architecture defined by minimalistic design principles and raw industrial materials. The building’s striking white textured facade creates visual interest while honoring early 20th-century San Francisco architectural heritage. The flatiron design at the corner of Market and Turk Street serves as a gateway between the dynamic Tenderloin neighborhood and the retail and commercial district of Market Street. Interior residences feature angular forms paired with concrete and wood finishes, creating spaces that balance contemporary aesthetics with functional living. The interior palette combines bold black and white backgrounds with warm natural wood tones and strategic accent colors. Many units showcase wall-of-window configurations with unobstructed views of vibrant street murals created by acclaimed local artists.
Serif’s 242 residential units include diverse floor plans tailored to different lifestyle preferences. Studio residences range from 339 to 567 square feet, ideal for professionals and young urban dwellers. One-bedroom condos typically span 559 to 651 square feet, offering comfortable layouts with modern kitchens and spa-inspired bathrooms. Two-bedroom residences reach up to 1,010 square feet, providing generous living spaces with premium finishes. Select units feature custom closet systems, contemporary island kitchens with stainless steel appliances, hardwood flooring options, stone countertops, and individual climate control systems. Luxury finishes include full in-unit bathrooms with designer fixtures and west-facing exposures showcasing Market Street views and local street art.
Serif delivers comprehensive on-site services and amenities designed for modern San Francisco living. The full-service building features a 24-hour concierge staff, ensuring security and resident convenience around the clock. A state-of-the-art fitness center with contemporary equipment supports active lifestyles. The exclusive residents’ lounge provides community gathering space for socializing and entertaining. The rooftop deck offers breathtaking panoramic views of downtown San Francisco and serves as a premium outdoor entertaining venue. Secure building access, elevator service, and professional property management complete the premium residential experience.
Located at the intersection of Market and Turk Street, Serif places residents at the heart of San Francisco’s most dynamic urban neighborhood. The Mid-Market area has undergone significant revitalization in recent years, attracting innovative companies, restaurants, galleries, and entertainment venues. The neighborhood’s transformation has created a vibrant cultural and commercial hub anchored by tech industry presence and creative businesses. Residents enjoy immediate access to world-class dining options, retail shopping, and entertainment venues. The iconic F Market streetcar operates directly in front of the building, providing convenient historic transit. Multiple bus lines serve the location with connections throughout downtown and the broader San Francisco Bay Area.
Serif’s Market Street location offers unparalleled transportation connectivity. The neighborhood is pedestrian-friendly with a Walk Score of 98, making most destinations accessible on foot. Union Square shopping district lies minutes away, while the Financial District and Ferry Building are within easy walking distance. BART and Caltrain stations provide rapid access to the entire Bay Area. The Tenderloin neighborhood to the west offers diverse dining and cultural attractions. North Beach, Chinatown, and the Embarcadero waterfront are all minutes away via multiple transit options or direct walking paths.
The Mid-Market neighborhood represents one of San Francisco’s fastest-growing residential districts. Mid-Market real estate median prices exceed $2.09 million, reflecting strong demand and limited inventory. The neighborhood features one of the highest concentrations of studio and one-bedroom residential units in America, making it ideal for professional singles and young couples. Approximately 96% of real estate consists of modern high-rise apartments and condominium complexes built from 2000 forward, creating a contemporary urban landscape. Rental occupancy rates reflect high demand from professionals working in downtown and nearby tech corridors. The neighborhood continues rapid transformation with new hospitality, retail, and dining developments alongside residential growth.
Current listings at Serif range from approximately $398,000 for studio units to over $1,050,000 for two-bedroom residences. One-bedroom condos typically list between $529,000 and $729,000, reflecting strong market positioning. Recent sales demonstrate consistent pricing strength with per-square-foot valuations around $958 to $1,040. Monthly HOA fees range from approximately $745 to $788 depending on unit size. Rental rates for Serif units start around $1,995 for studios and reach $2,995+ for larger configurations. The building offers options for both owner-occupancy and investment purposes.|
Downtown San Francisco real estate maintains strong market fundamentals with median condo prices around $728,000 and Walk Scores of 98. The neighborhood supports approximately 62,793 jobs across financial services, technology, hospitality, and creative industries. Downtown properties typically remain on market 86-117 days on average. The area attracts urban professionals, young families, and remote workers seeking downtown living near employment hubs. Walkable streets provide direct access to parks, cultural institutions, restaurants, shopping, and transit.
