Discover award-winning architectural design at Rowan, a striking 9-story condominium building where industrial meets contemporary at 338 Potrero Avenue, San Francisco, CA 94103. Located at the vibrant intersection of Potrero Hill, SoMA, and the Mission District, this Handel Architects masterpiece features 70 designer residences including 4 exclusive penthouse units with stunning San Francisco skyline and bay views.
Developed by Trumark Urban and completed in 2016-2017, Rowan showcases bold industrial-inspired architecture with an innovative cast-in-place concrete exoskeleton. The exposed structural concrete columns rise from the third floor and fan out to form dramatic six-story V-shaped braces across the building's length, creating a striking visual reminiscent of the waterfront's historic shipbuilding cranes and industrial heritage. This unique structural system allows for column-free interior layouts, maximizing usable living space.
The building's modern glass and concrete facade features floor-to-ceiling triple-pane windows throughout, allowing natural light to flood each residence while framing spectacular views of downtown San Francisco, Twin Peaks, the Bay Bridge, and the surrounding cityscape. Built on bedrock with concrete between floors, Rowan provides exceptional sound insulation and structural stability.
Rowan offers thoughtfully designed 1-bedroom, 2-bedroom, and 3-bedroom condominiums plus optional dens, ranging from 647 to 1,300 square feet. The collection includes 38 one-bedroom homes, 30 two-bedroom homes, and 2 three-bedroom residences. Four exclusive penthouse units on the top floor offer the most spectacular views and private outdoor spaces. The building includes 11 Below Market Rate (BMR) affordable housing units.
Each residence showcases high-end finishes including Italian Domus & Domus cabinetry, Bertazzoni ranges and cooktops, Bosch dishwashers, Liebherr or Sub-Zero refrigerators, quartz countertops, wide-plank white oak hardwood flooring in living areas, Juliet balconies on select units, Nest smart thermostats with central heating and air conditioning, in-unit washer/dryer hookups, walk-in closets, high ceilings ranging from 9 to 10.5 feet, and no interior structural pillars for open, flowing floor plans.
Rowan provides resort-style amenities including a spectacular 3,200-square-foot rooftop deck with 360-degree panoramic city views, multiple BBQ grilling stations, cozy fire pit seating areas, living herb wall, outdoor lounge furniture, second-floor landscaped Zen garden courtyard with water feature and sculpture fountain, 24-hour staffed front desk and lobby attendant, secure package receiving room, bike storage facilities, extra-large individual storage units, gated underground parking garage with assigned spaces and car-stacker system (41 parking spaces), EV charging stations available, and ground-floor retail space.
Rowan sits at 338 Potrero Avenue with a Walk Score of 95-96, offering exceptional walkability and urban convenience. The building is steps from Franklin Square Park (renovated by the developer with lit soccer fields, dog run, and children's playground), Potrero Shopping Center at 16th Street and Potrero (featuring Safeway, Whole Foods, Petco, Ross, Sports Basement), and world-class Mission District dining including Flour & Water, Tartine Manufactory, The Morris, Farmhouse Thai, Salumeria, and Central Kitchen.
Nearby attractions include Heath Ceramics, Gus's Market, and easy access to Mission Bay, Dogpatch, and SoMa neighborhoods. The location provides excellent transit access via Muni bus lines, with the 16th Street Mission BART station just 0.7 miles away. San Francisco International Airport is 20 minutes away, while Oakland International Airport is 30 minutes by car.
Rowan received critical acclaim for its innovative design, earning an Award of Honor from the SARA California Design Awards and a Special Mention in the Multi-Unit Housing Mid-Rise category at the prestigious Architizer A+ Awards. The building was featured in the San Francisco Chronicle for its "disciplined rigor" and "efficient strength" that celebrates the neighborhood's industrial heritage while embracing modern urban living.
I first strive to understand your unique situations, whether you are buying or selling. Through asking questions and attentively listening, I support and guide you in finding the best fit.
